That said, one example of an e-commerce business that pro entrepreneurs are investing in is selling wines online. As stated, each merchant has the ability to dominate the global market these days due to the fact that they are able to reach a wider audience even extending it to the maximum level. Leveraging in selling wines online has also given every wine lover a chance to shop for their favorite wine labels without lining up like in physical stores.
While it is true that online selling is the fastest way of reaching your customer this time, it can also cause a lot of risk factors. Of course, you can’t avoid those shoppers who placed an order online and later on they will cancel what they bought. This will entail damage in your business because it demands an additional cost, especially when it comes to the shipping fees you have spent.
Thus, selling wine online is something you should know and familiarize. There are also a lot of restrictions and regulations you need to follow so that your business won’t experience any problems. That being said, let us give you some guidance on how you can sell your wine online. This is to avoid breaking any rules that your state may impose and at the same time you avoid bogus buyers.
Local and State Shipping Laws
You have to understand that wines are alcoholic beverages by nature and selling it online is a bit crucial. Some fine wine merchants who are selling their wine online like Sokolin Wines maintains a rule they need to follow when distributing their products. This is to avoid any penalty charges that the state might collect from them or worse the closure of the business.
Hence, the rules we are referring to are the states governing shipping fees you are going to pay. Aside from the fees that might be collected upon distribution or before the wine can reach the buyer, each state or country has its own restriction before the wine can pass. In this way, you need to understand what your target state is imposing when it comes to selling alcoholic beverages and you have to respect that. This is an essential rule you have to follow before you start selling your wine online.
This is another critical factor that you have to look when you sell your wine online. In general, people who can purchase wines are those aged 18 years old and above. All minor aging 17 and below is highly restricted to buy wines especially online. On the other hand, this is an unavoidable problem especially if a minor buy wine through your site and sends the ID of their parents for confirmation.
In this way, you won’t have any control and once governing laws traces that you confirmed minor’s order without your knowledge, your business might be closed. The best thing you can do to avoid these problems, you can study the rules and regulations of big fine wine merchants with regards to the policy they impose on how they can avoid minors that orders their products.
Code of Conduct
Believe me or not, this is the most important factor you have to consider when you sell your wines online. As a seller or even those big fine wine merchants, they create different marketing strategies to promote their products. In fact, some are even making the best marketing tactics to make sure that consumers are attracted to what they are selling and eventually buy their products.
Although you have the leisure to make your own branding and marketing online, there are still limitations and governing laws you have to follow. Actually, government officials have many ways to trace if there is an illegal activity you do when you sell or promote your product. You need to avoid this and do what’s necessary so your business is successful in the long run. Make sure you follow these don'ts when selling wines online.
- Don’t sell or promote your wine for illegal use
- Do not suggest in your commercial or marketing strategies that drinking too much wine is good
- You should also not include in your marketing that alcohol drinking can solve problems
- Avoid implying that drinking wine is a symbol of social popularity